Welcome to the Just My Thoughts- Marketing Blog. My name is James Betterson and I made this website to discuss today’s business news, marketing trends and brand strategies. I specialize in Internet Marketing and Brand Management with a strong background in Strategic Organizational Planning.
I’ve been an entrepreneur all my life and I credit that experience for allowing me to see the world differently. Today’s business climate is rapidly changing and in order to survive, companies must keep-up with the new technological advances in their industry. If they’re not proactive to these changes, they will inevitably face negative consequences. (Loss in market share, Drop in Stock Price, Bankruptcy or worse)
When you start studying companies, you will learn that there are often clues that will help you determine if a company will be successful or not. Example. Forecasting & Market Research. I spend lots of time studying credible marketing reports and reading over new consumer behavior trends and on how they affect society. Click here to read my related post.
In between working and building companies, I enjoy going out, listening to music, traveling and hanging with friends. I currently reside in Washington D.C, but I frequently visit to the Philadelphia/New York area frequently. Please take a look around and share your thoughts on different subjects.
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Front Page: Newspaper Article:
“Cal U Senior and entrepreneur James Betterson has participated in activities/jobs such as an Account manager for NightWire magazine, an intern for Universal Motown/Def Jam, President of a girls clothing line called Flirt Wear, the manager for the artist Scotty Coles, and a model for Dicks Sporting Goods, BET and Coca-cola. For more, read the article on Page 4.”
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Former Owner/CEO of Flirt Wear LLC
Flirt Wear was a t-shirt line I created for young, ambitious girls who loved to have innocent fun. The t-shirts were screen-printed with playful expressions and were primarily sold in the Western part of PA. They were a heavy favorite in college communities.
Picture of Flirt Model:
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Intern for Universal Music Group/Universal Motown/SRC/Def Jam
Responsibilities:
Supply Chain Management & Inventory Control:
- Responsible for coordinating and managing sales orders with regional retail outlets for national recording artists.
Strategic Organizational Planning:
- Reviewing weekly charts for several high-profile artists and creating marketing initiatives to maximize the sales efforts in each segmented market. (BDS charts, Nielsen Sound Scan, Billboard, etc.)
- Created Press Releases and Media Advisories for local/national media publications.
Social Media Optimization/ Social Media Community Manager:
- Built and maintained a content distribution network by way of social media channels
Execute Marketing Strategies:
- Developed and implemented marketing strategies to help increase traffic, sales and visibility on all our e-commerce sites.
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Current Business Portfolio:
I’m currently involved in a number of business partnerships with several start-up companies.
Newspaper Articles:
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Click Here to View My Web Resume