Consumers have always resold large durable goods like cars and houses. But now almost anything is ripe for resale, from electronics to clothes, and even experiences.
Trendwatching.com recently released a marketing report that explains a new strategy companies, all shapes and sizes are adopting.
Today’s consumers understand that all products have some kind of value. The problem is the inconvenience of figuring out how to get rid of it. Do I post it on Craigslist? Ebay? Facebook?
Companies are now offering “trade-in, trade-out” initiatives to help consumers unlock the value in their old products, while instantly laying their hands on new, improved versions.
Key Drives behind (RE)COMMERCE:
Nextism: Consumers will forever crave the new and exciting experiences promised by the ‘next’.
Statusphere: The growing status boost that comes from being savvy and shopping (environmentally) responsibly.
The National Basketball Association (NBA) and its owners are still debating over issues with the players union. The two parties unwillingness to cooperate has lead many basketball experts to believe the lockout will last another 2 months. NBA commissioner David Stern recently cancelled all preseason games for the 2011 season and expects cancel a good portion of the regular season.
Owners, Players, and sponsors have all prepared for this for the last 6 months, and that includes clothing giant Adidas, who currently sponsors some of the top players in the league. Season or no season, Adidas is still aggressively attacking the market. The international leader in sportswear debuted their newest ad that features last year’s MVP, Derrick Rose as a bull in a Spanish coliseum somewhere far away.
The main element of the ad: His new shoe, The adiZero
“We wanted to tell a story of Derrick Rose and get you excited about him regardless of where he plays and when he plays,” Ryan Morlan, Adidas’ global director of brand marketing. “We wanted to show consumers his speed and his skill in a way that’s unforgettable, so we picked a venue that would reflect him as the ultimate bull.”
The ad agency 180La recently released the ad on Facebook and YouTube to give the public a sneak peak at the new campaign. I recently watched it on YouTube and I like it. Its creative and easily captures the users attention with dramatic camera angles and music.
The new shoe ad will make its television debut on Oct. 5 on ESPN and during NFL games on CBS, NBC and ESPN. The spot will also air on Cartoon Network, which provides significant bang for the buck with the target audience, Morlan says.
Carlsberg beer and Belgium agency Duval Guillaume released the beer company’s new TV commercial online last week. Six days later, 2.5 million views on YouTube and a wave of approval from some of the advertising publications. AdWeek recently voted the creative video Advertisement of the Week on there website.
Take a look and ask yourself, would you have stayed and will the ad influence your beer purchase next time you visit the store? Something to the thing about.
Either way, this is a perfect example of a Low Cost, Low Risk, High Reward advertisement.
(CARLSBERG stands for TRADITION , QUALITY, GREAT TASTE AND MAKING RIGHT CHOICES)
Its a holiday that seven out of every ten Americans plan to celebrate this year and its expected to pull in 6.9 billion dollars in consumer spending. A recent survey conducted by the National Retail Federation shows that people are ready to celebrate Halloween in a big way.
Here’s a breakdown of the projected revenue:
I personally don’t plan on spending $72.31 (The expected average per person) but I will stop by a few costume parties. What is the max you would spend?
JMT
To find out more information on the survey, click the link below:
It looks like Mark Zuckerberg has more tricks up his sleeve. Facebook is launching a new initiative to educate small businesses on how to use their self-serve ad platform and retrieve better marketing results. Zuckerberg and his team of faithful web developers have partnered with the U.S Chamber of Commerce and the National Federation of Independent Business to launch a 3-phase strategic plan to help increase Facebook’s advertising revenue.
Phase 1: Information Sessions (This Week)
- This week, FB plans on releasing online webinars, case studies and other tips to help small businesses.
Phase 2: Road Tour (October 2011)
- Next month, FB will sponsor a series of road shows across the country to help promote small business growth.
Phase 3: Free Advertising (January 2012)
- In 2012, FB vows to give away $50.00 dollars advertising credit to 200,000 small businesses, totaling 10 million dollars in free advertising.
A new report from eMarketer shows that 44% of small- and medium-sized businesses used social media as a marketing tool in August, and 59% spent less than $100 on social-media marketing.
Facebook has yet to give out any specific information regarding the selected cities for the sponsored road shows or the selection process of the 200,000 lucky companies. I guess we will just have to sit and wait for more details.
To read the full Adage article, click on the link below:
