The National Basketball Association (NBA) and its owners are still debating over issues with the players union. The two parties unwillingness to cooperate has lead many basketball experts to believe the lockout will last another 2 months. NBA commissioner David Stern recently cancelled all preseason games for the 2011 season and expects cancel a good portion of the regular season.

Owners, Players, and sponsors have all prepared for this for the last 6 months, and that includes clothing giant Adidas, who currently sponsors some of the top players in the league. Season or no season, Adidas is still aggressively attacking the market. The international leader in sportswear debuted their newest ad that features last year’s MVP, Derrick Rose as a bull in a  Spanish coliseum somewhere far away.

The main element of the ad: His new shoe, The adiZero

“We wanted to tell a story of Derrick Rose and  get you excited about him regardless of where he plays and when he plays,” Ryan Morlan, Adidas’ global director of brand marketing. “We wanted to show consumers his speed and his skill in a way that’s unforgettable, so we picked a venue that would reflect him as the ultimate bull.”

The ad agency 180La recently released the ad on Facebook and YouTube to give the public a sneak peak at the new campaign. I recently watched it on YouTube and I like it. Its creative and easily captures the users attention with dramatic camera angles and music.

The new shoe ad will make its television debut on Oct. 5 on ESPN and during NFL games on CBS, NBC and ESPN. The spot will also air on Cartoon Network, which provides significant bang for the buck with the target audience, Morlan says.

Here’s the Video:

Carlsberg beer and Belgium agency Duval Guillaume released the beer company’s new TV commercial online  last week. Six days later, 2.5 million views on YouTube and a wave of approval from some of the advertising publications. AdWeek  recently voted the creative video Advertisement of the Week on there website.

Take a look and ask yourself, would you have stayed and will the ad influence your beer purchase next time you visit the store? Something to the thing about.

Either way, this is a perfect example of a Low Cost, Low Risk, High Reward advertisement.

(CARLSBERG stands for TRADITION , QUALITY, GREAT TASTE AND MAKING RIGHT CHOICES)