Social Proof is the marketing tactic for influencing the minds of worried customers to purchase your product or service.
With the power of the internet at their fingertips, customers can know an immense amount of information about your business before ever speaking with a salesperson.
Check out these two statistics revealed by consumer research around American consumers:
- Over 70% of Americans say they look at product reviews before making a purchase. [source]
- Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. [source]
Needless to say, it’s in your best interest to effectively utilize social proof.
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