Consumers have always resold large durable goods like cars and houses. But now almost anything is ripe for resale, from electronics to clothes, and even experiences.

Trendwatching.com recently released a marketing report that explains a new strategy companies, all shapes and sizes are adopting.

Today’s consumers understand that all products have some kind of value. The problem is the inconvenience of figuring out how to get rid of it. Do I post it on Craigslist? Ebay? Facebook?

Companies are now offering “trade-in, trade-out” initiatives to help consumers unlock the value in their old products, while instantly laying their hands on new, improved versions.

Key Drives behind (RE)COMMERCE:

1. Nextism: Consumers will forever crave the new and exciting experiences promised by the ‘next’.
2. Statusphere: The growing status boost that comes from being savvy and shopping (environmentally) responsibly.
3. Excusumption: Cash-strapped consumers embracing creative solutions.

The PDF report will go in detail which companies are practicing this and the incentives behind this strategy.

- JMT

Click the link below to download the PDF report:

2011-10 RECOMMERCE