Written by Graham Charlton
Social Proof is the marketing tactic for influencing the minds of worried customers to purchase your product or service.
With the power of the internet at their fingertips, customers can know an immense amount of information about your business before ever speaking with a salesperson.
Check out these two statistics revealed by consumer research around American consumers:
- Over 70% of Americans say they look at product reviews before making a purchase. [source]
- Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. [source]
Needless to say, it’s in your best interest to effectively utilize social proof.
CLICK THE LINK BELOW TO READ MORE ABOUT SOCIAL PROOF
By MARGARET RHODES
GOOGLE published a new logo today on Google.com.
The new logomark is the company’s first major branding update in 16 years. It will preserve the famous blue-red-yellow-blue-green-red color sequence of the original one (the green letter was thrown in to purposefully break up the primary color pattern, because Google isn’t your ordinary tech company), but will lose the old-style serif typeface.
The new logo is simpler, younger, friendlier, and—dare we say—more visually in line with Alphabet, Google’s new holding company.
It’s created with a font called Product Sans, a riff on schoolbook lettering style. But the overhaul doesn’t end with the word “Google.” There’s a microphone icon designed to make clear how voice interaction is working, and a four-color “G” logo for mobile that a few smart people have pointed out may be a lot of people’s primary association with Google going forward.
Designers are predictably mixed on the change, so far. But the overarching message is clear: this is about Google growing outward, and designing a brand that can expand with it.
CLICK THE LINK BELOW TO SEE A VIDEO OF GOOGLE’S LOGO EVOLUTION:
By Soren Ryherd
At online marketing’s inception, advertisers were thrilled to be able to see click-throughs, since they’d never had such measurable media offline.
Columnist Soren Ryherd urges today’s marketers to avoid getting caught up in the now-outdated metric.
Instead, he urges digital marketers to start critiquing their online marketing campaigns based on their impression-to-conversion activity or view-though-metrics; not click-based-conversions.
It’s a very good article and it will definitely make you think your current marketing strategy with search and display advertising campaigns.
Please visit Search Engine Land for the full article.
If you follow the stock market, you saw Facebook catapult this week from $26.35 to $34.68 after producing a great Q3 earnings report this week. The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only silenced critics on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.
Shareholders and analysts are now asking can Facebook reach its original IPO purchase price of $38.50 per share?
And if so, what is the game plan moving forward in Q4. Facebook creator Mark Zuckenberg has already said that mobile is the future for Facebook, but what else does he have up his sleeve. Continue reading
The good folks at Shopify created a great infographic showing people how to use Pinterest to drive traffic to their websites. If you haven’t heard of Pinterest, it’s about time you start paying attention. Pinterest is now the 3rd most popular social network in the world, and businesses around the world are trying to leverage its popularity to significantly increase traffic and sales.
Some interesting notes from the Pinterest Infographic:
- Shoppers referred from Pinterest are 10% more likely to make a purchase than shoppers from other social sites.
- Unique Visitors are up 2,700% over May of last year.
- Growth is better than FB & Twitter at the same point in their history.
- Pinterest orders more than DOUBLE Facebook Orders.
Monetate, an marketing consulting company in Philadelphia, recently posted an infographic that looks at traveler preferences to determine the best times during the booking process to offer upsells and cross-sells.
Since we are currently in the traveling season, I thought it would be good to share this data for any friends who are in the Tourism/Traveling Industry. There are some very interesting data points below.
For example, 45% of people who book hotels online say that they’d prefer to receive ancillary offers after choosing their hotel, but prior to their purchase. It’s also interesting to see the amount of time people spend researching their travel plans. Just another sign that we are entering the age of the educated consumer.
The inforgraphic is posted below:
“I never read a business plan, but I can tell you how we read them. We would start at the back and if the numbers are good, we turn to the front to see what kind of business it is.” Tom Perkins, Venture Capitalist
Something Ventured follows the stories of the venture capitalists who worked with entrepreneurs to start and build companies like Apple, Intel, Genentech, Cisco, Atari, AOL, Amazon and others.
Beginning in the late 1950′s, this small group of high rollers fostered a one-of-a-kind business culture that encouraged extraordinary risk and made possible unprecedented rewards. They laid the groundwork for America’s start-up economy, providing not just the working capital but the guidance to allow seedling companies to reach their full potential. Our lives would be dramatically different without the contributions that these venture capitalists made to the creation of PCs, the Internet and life-saving drugs.
|The Venture Capitalists:
||Early investor in Fairchild Semiconductor, Intel, Apple and Teledyne
||Founder of Kleiner Perkins Caufield & Byers, early investor in companies linke Genentech and Tandem
||Founder of Sequoia Capital; early investor in companies like Apple, Cisco, Oracle, Electronic Arts and LSI Logic
||Founder of New Enterprise Associates, investor in companies like PowerPoint, Juniper Networks, Macromedia and Dallas Semiconductor
||Founder of Institutional Venture Partners
||Founder of Sutter Hill Ventures; Founder of Draper Richards
||Co-founder of Draper and Johnson Investment; Founder of Asset Management Company
||Founder of US Venture Partners
||Founder of Bryan and Edwards
||One of the early developers of the venture financing structure still in use today
||Founder of Intel; one of Fairchild Semiconductor’s “Traitorous Eight”
||Founder of Tandem
||Founder of Atari
|Dr. Herbert Boyer
||Co-founder of Genentech
||Early CEO of Apple
||Co-founder of Cisco
||Early CEO of Cisco
||Founder of PowerPoint
Twitter has over 200 million active users creating over 400 million Tweets per day.
For business owners, Twitter has become an important tool for distributing content, providing support to existing customers and proactively reaching out to potential customers.
To make its platform more attractive to businesses and brands, In 2012 Twitter began slowly rolling out its paid ads platform, however it was only made available to certain partners on an invite-only basis. This past April that all changed when Twitter announced that they would be making Twitter Ads available to all users in the U.S.
That means no matter how big or small your business is, and no matter how many followers you have, you can now start leveraging Twitter’s paid service to amplify your Twitter presence, gain new followers, create more awareness about your business and drive more traffic to your website.
There are 3 ways to use Twitter Ads:
- Sponsored Recommendations on Who To Follow:
- Sponsored Tweets:
- Sponsored Trends:
There are 7 Key Advantages to using Twitter Ads:
- Get your Twitter Account in front of users likely to be interested in your business.
- Target by geography interest or gender.
- Pay by credit card when new people follow or tweet you.
- Get promoted on mobile, desktop and tablets.
- Track your progress with your own follower growth chart.
- Build a strong base of engaged followers.
- Expand the reach of your online presence.
Here are a couple of screenshots from the Twitter Ads Website:
Twitter Ads: Sponsored Tweets
(Visible on Mobile, Desktop, & Tablets)
Twitter Ads: Sponsored Trend Section
Twitter Ads: Analytics Section
Lead generation is the creation of consumer interest into a product or service of a business. A lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service.
Most small business owners I speak with employ less than 5 methods of lead generation. They rarely review or change their tactics and very few MEASURE the effectiveness of their lead generation strategies. The average number most small businesses use is around 3 or 4.
This is not enough.
If you want a successful business you need to utilize as many methods of lead generation as you can. You need to hire someone to monitor the success of these lead generation methods, measure their results and tweak your strategies until you find a mix of 7+ minimum methods that work.
Once you have this mix you need to keep on shaking it up and trying other methods as well.
Here is a list of 98 Lead Generation Strategies to try:
- Sales letters to decision makers
- Classified advertisements
- Catalogues in venues
- Leaflet dispensers at tageted locations
- Special reports
- Online catalogues
- Traditional newsletters
- Viral marketing
- Magazine and paper inserts
- Associates and affiliates
- My top 100
- Family and friends
- Joint ventures
- Radio ads
- TV ads
- Position yourself / your company as an expert
- Internet adverts (PPC)
- Press releases
- Yellow pages
- Sponsor an award
- Fax marketing
- Business cards
- Chamber of Commerce
- Public relations (PR)
- Attend industry seminars
- Gather and use testimonials
- Offer a free consultation
- Offer a free trial
- Organise an open day
- Promote an industry event
- Give endorsements to prominent people
- Set up a Squidoo lens
- Write articles online
- Form alliances with your peer group
- Create a give away e.g. calendars, mugs, posters…
- Write for the local newspaper
- Syndicate a column
- Write letters to industry magazines
- Conduct industry research
- Send articles to clients
- Advertise on buses, bill boards, cabs
- Speak at the local college
- Panel at professional seminars
- Write a how-to pamphlet
- Offer a finder’s fee
- Do pro bono work for charity with industry links
- Sign your car
- Make up t-shirts
- Do a stunt (e.g. Richard Branson)
- Cross-promote with other businesses
- Enter a contest
- Create a contest
- Direct mail new clients
- Post card promotions
- Business cards
- Networking offline
- Networking online
- Trade shows
- Cold calling – foot
- Trade shows
- Franchise shows
- Social networking sites
- Christmas cards
- Birthday cards
- Thank you cards
- Add value notes / paper cuttings
- Article writing
- Online forums
- Bill boards
- Freebie pens / t-shirts / mugs
- Teach a class
- Send letters to papers as expert
- Local radio interviews
- Loss leaders
- Free teleclassses
- 3-foot rule
- Two-step paper ad
- Golf club
- Press release
*This list was originally posted by Gavin Ingraham. You can go to his blog by clicking here.
A/B Test the list and see which lead generation strategies work for you. The marketing world is always changing, which means this list will only get bigger. If you have a lead generation technique that is not listed above, let me know and we’ll add it to the list.