Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It’s filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well as a pseudo-sports marketer in WWE.

But National Geographic continues to flex its social media muscle, as it has for months shown a predilection for offering viewers visually stunning photos and videos from around the world. According to Shareablee, it is currently the No. 1 brand for social engagement. It has 34 million followers on Instagram alone.

What’s more, National Geographic Travel is No. 13 on the data company’s Q3 ratings. So it seems abundantly clear that the Washington, D.C.-based publisher has quietly assembled an all-star team of social marketers.

Check out the full rankings:   


i Total actions is the sum of all post-level likes, shares, comments, retweets and favorites.
ii Total content is the sum of all posts and tweets published by each brand across Facebook, Twitter and Instagram.
iii Total fans/followers includes fans and followers for all properties under each brand as of September 30, 2015.
iv Percent of Engagement from video metric is the percentage of total actions that were brought in by video posts and tweets across Facebook, Twitter and Instagram.
*This ranking excludes sports teams, TV shows and public figures.

The Top Five Performing Categories ranked by social media actions across all platforms are:

  • Entertainment (10.7 billion)
  • Media Publishing (4.3 billion)
  • Sports (2.3 billion)
  • Retail (1.3 billion)
  • Consumer Packaged Goods (386.3 million)

Other notable findings include:

  • Entertainment captured the largest share of voice at 54 percent, followed by Media Publishing at 22 percent, and Sports at 12 percent.
  • In Q3 2015, U.S. brands saw a 22 percent growth in social amplification (sum of shares and re-tweets) compared to Q3 2014.
  • The top performing brands by social platform, which can be seen in the charts below.

For the full shareablee report, please click the link below: 

Examples of Social Proof Used In Marketing

Written by Graham Charlton


Social Proof is the marketing tactic for influencing the minds of worried customers to purchase your product or service.

With the power of the internet at their fingertips, customers can know an immense amount of information about your business before ever speaking with a salesperson.

Check out these two statistics revealed by consumer research around American consumers:

  1. Over 70% of Americans say they look at product reviews before making a purchase. [source]
  2. Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. [source]

Needless to say, it’s in your best interest to effectively utilize social proof.


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Google Has A New Logo



GOOGLE published a new logo today on

The new logomark is the company’s first major branding update in 16 years. It will preserve the famous blue-red-yellow-blue-green-red color sequence of the original one (the green letter was thrown in to purposefully break up the primary color pattern, because Google isn’t your ordinary tech company), but will lose the old-style serif typeface.

The new logo is simpler, younger, friendlier, and—dare we say—more visually in line with Alphabet, Google’s new holding company.

It’s created with a font called Product Sans, a riff on schoolbook lettering style. But the overhaul doesn’t end with the word “Google.” There’s a microphone icon designed to make clear how voice interaction is working, and a four-color “G” logo for mobile that a few smart people have pointed out may be a lot of people’s primary association with Google going forward.

Designers are predictably mixed on the change, so far. But the overarching message is clear: this is about Google growing outward, and designing a brand that can expand with it.


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The Click is a Lie: Click-Based Conversions

By Soren Ryherd


At online marketing’s inception, advertisers were thrilled to be able to see click-throughs, since they’d never had such measurable media offline.


Columnist Soren Ryherd urges today’s marketers to avoid getting caught up in the now-outdated metric.

Instead, he urges digital marketers to start critiquing their online marketing campaigns based on their impression-to-conversion activity or view-though-metrics; not click-based-conversions.


It’s a very good article and it will definitely make you think your current marketing strategy with search and display advertising campaigns.

Please visit Search Engine Land for the full article.


Very Impressive Week Facebook!


If you follow the stock market, you saw Facebook catapult this week from $26.35  to $34.68 after producing a great Q3 earnings report this week. The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only silenced critics on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.

Shareholders and analysts are now asking can Facebook reach its original IPO purchase price of $38.50 per share?

And if so, what is the game plan moving forward in Q4. Facebook creator Mark Zuckenberg has already said that mobile is the future  for Facebook, but what else does he have up his sleeve. Continue reading

How Pinterest Drives Ecommerce Sales


The good folks at Shopify created a great infographic showing people how to use Pinterest to drive traffic to their websites. If you haven’t heard of Pinterest, it’s about time you start paying attention. Pinterest is now the 3rd most popular social network in the world, and businesses around the world are trying to leverage its popularity to significantly increase traffic and sales.

Some interesting notes from the Pinterest Infographic:

  1. Shoppers referred from Pinterest are 10% more likely to make a purchase than shoppers from other social sites.
  2. Unique Visitors are up 2,700% over May of last year.
  3. Growth is better than FB & Twitter at the same point in their history.
  4. Pinterest orders more than DOUBLE Facebook Orders.



Infographic: Travel’s Guide to Up-selling & Cross-selling

Monetate, an marketing consulting company in Philadelphia, recently posted an infographic that looks at traveler preferences to determine the best times during the booking process to offer upsells and cross-sells.

Since we are currently in the traveling season, I thought it would be good to share this data for any friends who are in the Tourism/Traveling Industry. There are some very interesting data points below.

For example, 45% of people who book hotels online say that they’d prefer to receive ancillary offers after choosing their hotel, but prior to their purchase. It’s also  interesting to see the amount of time people spend researching their travel plans. Just another sign that we are entering the age of the educated consumer.

The inforgraphic is posted below:


travelers guide to up-selling infographic

Documentaries: Something Ventured


“I never read a business plan, but I can tell you how we read them. We would start at the back and if the numbers are good, we turn to the front to see what kind of business it is.” Tom Perkins, Venture Capitalist

Something Ventured follows the stories of the venture capitalists who worked with entrepreneurs to start and build companies like Apple, Intel, Genentech, Cisco, Atari, AOL, Amazon and others.

Beginning in the late 1950′s, this small group of high rollers fostered a one-of-a-kind business culture that encouraged extraordinary risk and made possible unprecedented rewards. They laid the groundwork for America’s start-up economy, providing not just the working capital but the guidance to allow seedling companies to reach their full potential. Our lives would be dramatically different without the contributions that these venture capitalists made to the creation of PCs, the Internet and life-saving drugs.

The Venture Capitalists:
Arthur Rock Early investor in Fairchild Semiconductor, Intel, Apple and Teledyne
Tom Perkins Founder of Kleiner Perkins Caufield & Byers, early investor in companies linke Genentech and Tandem
Don Valentine Founder of Sequoia Capital; early investor in companies like Apple, Cisco, Oracle, Electronic Arts and LSI Logic
Dick Kramlich Founder of New Enterprise Associates, investor in companies like PowerPoint, Juniper Networks, Macromedia and Dallas Semiconductor
Reid Dennis Founder of Institutional Venture Partners
Bill Draper Founder of Sutter Hill Ventures; Founder of Draper Richards
Pitch Johnson Co-founder of Draper and Johnson Investment; Founder of Asset Management Company
Bill Bowes Founder of US Venture Partners
Bill Edwards Founder of Bryan and Edwards
Jim Gaither One of the early developers of the venture financing structure still in use today
The Entrepreneurs:
Gordon Moore Founder of Intel; one of Fairchild Semiconductor’s “Traitorous Eight”
Jimmy Treybig Founder of Tandem
Nolan Bushnell Founder of Atari
Dr. Herbert Boyer Co-founder of Genentech
Mike Markkula Early CEO of Apple
Sandy Lerner Co-founder of Cisco
John Morgridge Early CEO of Cisco
Robert Campbell Founder of PowerPoint

Twitter Ads: New Opportunity


Twitter has over 200 million active users creating over 400 million Tweets per day.

For business owners, Twitter has become an important tool for distributing content, providing support to existing customers and proactively reaching out to potential customers.

To make its platform more attractive to businesses and brands, In 2012 Twitter began slowly rolling out its paid ads platform, however it was only made available to certain partners on an invite-only basis. This past April that all changed when Twitter announced that they would be making Twitter Ads available to all users in the U.S.

That means no matter how big or small your business is, and no matter how many followers you have, you can now start leveraging Twitter’s paid service to amplify your Twitter presence, gain new followers, create more awareness about your business and drive more traffic to your website.

There are 3 ways to use Twitter Ads:

  1. Sponsored Recommendations on Who To Follow:
  2. Sponsored Tweets:
  3. Sponsored Trends:

There are 7 Key Advantages to using Twitter Ads:

  1.  Get your Twitter Account in front of users likely to be interested in your business.
  2. Target by geography interest or gender.
  3. Pay by credit card when new people follow or tweet you.
  4. Get promoted on mobile, desktop and tablets.
  5. Track your progress with your own follower growth chart.
  6. Build a strong base of engaged followers.
  7. Expand the reach of your online presence.

Here are  a couple of screenshots from the Twitter Ads Website:

Twitter Ads: Sponsored Tweets

(Visible on Mobile, Desktop, & Tablets)



Twitter Ads: Sponsored Trend Section


Twitter Ads: Analytics Section


The Art of Lead Generation: Part 1


Lead generation is the creation of consumer interest  into a product or service of a business. A lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service.

Most small business owners I speak with employ less than 5 methods of lead generation. They rarely review or change their tactics and very few MEASURE the effectiveness of their lead generation strategies. The average number most small businesses use is around 3 or 4.

This is not enough.

If you want a successful business you need to utilize as many methods of lead generation as you can. You need to hire someone to  monitor the success of these lead generation methods, measure their results and tweak your strategies until you find a mix of 7+ minimum methods that work.

Once you have this mix you need to keep on shaking it up and trying other methods as well.

Here is a list of 98 Lead Generation Strategies to try:

  1. Sales letters to decision makers
  2. Classified advertisements
  3. Catalogues in venues
  4. Flyers
  5. Leaflet dispensers at tageted locations
  6. Special reports
  7. Online catalogues
  8. Telemarketing
  9. E-Newsletters
  10. Traditional newsletters
  11. Viral marketing
  12. Ebooks
  13. Magazine and paper inserts
  14. Associates and affiliates
  15. Introducers
  16. My top 100
  17. Family and friends
  18. Joint ventures
  19. Radio ads
  20. TV ads
  21. Position yourself / your company as an expert
  22. Internet adverts (PPC)
  23. Press releases
  24. Yellow pages
  25. Toastmasters
  26. Sponsor an award
  27. Fax marketing
  28. Business cards
  29. Chamber of Commerce
  30. Public relations (PR)
  31. Attend industry seminars
  32. Gather and use testimonials
  33. Offer a free consultation
  34. Offer a free trial
  35. Organise an open day
  36. Promote an industry event
  37. Give endorsements to prominent people
  38. Set up a Squidoo lens
  39. Write articles online
  40. Form alliances with your peer group
  41. Create a give away e.g. calendars, mugs, posters…
  42. Write for the local newspaper
  43. Syndicate a column
  44. Write letters to industry magazines
  45. Conduct industry research
  46. Send articles to clients
  47. Advertise on buses, bill boards, cabs
  48. Speak at the local college
  49. Panel at professional seminars
  50. Write a how-to pamphlet
  51. Offer a finder’s fee
  52. Do pro bono work for charity with industry links
  53. Sign your car
  54. Make up t-shirts
  55. Do a stunt (e.g. Richard Branson)
  56. Cross-promote with other businesses
  57. Enter a contest
  58. Create a contest
  59. Direct mail new clients
  60. Post card promotions
  61. Business cards
  62. Networking offline
  63. Networking online
  64. Trade shows
  65. Referrals
  66. Speeches
  67. Cold calling – foot
  68. BNI
  69. IOD
  70. Trade shows
  71. Franchise shows
  72. Blogging
  73. Social networking sites
  74. Christmas cards
  75. Birthday cards
  76. Thank you cards
  77. Add value notes / paper cuttings
  78. Promotions
  79. Article writing
  80. Online forums
  81. Bill boards
  82. Freebie pens / t-shirts / mugs
  83. Teach a class
  84. Send letters to papers as expert
  85. Local radio interviews
  86. Loss leaders
  87. Free teleclassses
  88. 3-foot rule
  89. Podcasting
  90. Youtube
  91. Ebay
  92. Mini-courses
  93. Two-step paper ad
  94. Rotary
  95. Church
  96. Masons
  97. Golf club
  98. Press release

*This list was originally posted by Gavin Ingraham. You can go to his blog by clicking here.

A/B Test the list and see which lead generation strategies work for you. The marketing world is always changing, which means this list will only get bigger. If you have a lead generation technique that is not listed above, let me know and we’ll add it to the list.

Happy Hunting!