Documentary: We Live In Public

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Meet Josh Harris.  According to director Ondi Timoner, Josh Harris is “the greatest Internet pioneer you’ve never heard of,” a point she skilfully executes in her Sundance award-winning documentary WE LIVE IN PUBLIC.

One of my friends told me about this documentary when we were discussing Reality TV. We specifically were discussing the poor quality of content media networks are serving their users in order to increase their viewership and ratings for advertising purposes.

So I decided to watch the documentary on YouTube and it was definitely one of the best business documentaries I’ve seen this year.

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MARKETING REPORT: TOP 25 BRANDS ON SOCIAL MEDIA

Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It’s filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well as a pseudo-sports marketer in WWE.

But National Geographic continues to flex its social media muscle, as it has for months shown a predilection for offering viewers visually stunning photos and videos from around the world. According to Shareablee, it is currently the No. 1 brand for social engagement. It has 34 million followers on Instagram alone.

What’s more, National Geographic Travel is No. 13 on the data company’s Q3 ratings. So it seems abundantly clear that the Washington, D.C.-based publisher has quietly assembled an all-star team of social marketers.

Check out the full rankings:   

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Examples of Social Proof Used In Marketing

Written by Graham Charlton

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Social Proof is the marketing tactic for influencing the minds of worried customers to purchase your product or service.

With the power of the internet at their fingertips, customers can know an immense amount of information about your business before ever speaking with a salesperson.

Check out these two statistics revealed by consumer research around American consumers:

  1. Over 70% of Americans say they look at product reviews before making a purchase. [source]
  2. Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. [source]

Needless to say, it’s in your best interest to effectively utilize social proof.

CLICK THE LINK BELOW TO READ MORE ABOUT SOCIAL PROOF

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Google Has A New Logo

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GOOGLE published a new logo today on Google.com.

The new logomark is the company’s first major branding update in 16 years. It will preserve the famous blue-red-yellow-blue-green-red color sequence of the original one (the green letter was thrown in to purposefully break up the primary color pattern, because Google isn’t your ordinary tech company), but will lose the old-style serif typeface.

The new logo is simpler, younger, friendlier, and—dare we say—more visually in line with Alphabet, Google’s new holding company.

It’s created with a font called Product Sans, a riff on schoolbook lettering style. But the overhaul doesn’t end with the word “Google.” There’s a microphone icon designed to make clear how voice interaction is working, and a four-color “G” logo for mobile that a few smart people have pointed out may be a lot of people’s primary association with Google going forward.

Designers are predictably mixed on the change, so far. But the overarching message is clear: this is about Google growing outward, and designing a brand that can expand with it.

CLICK THE LINK BELOW TO SEE A VIDEO OF GOOGLE’S LOGO EVOLUTION:

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The Click is a Lie: Click-Based Conversions

By Soren Ryherd

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At online marketing’s inception, advertisers were thrilled to be able to see click-throughs, since they’d never had such measurable media offline.

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Columnist Soren Ryherd urges today’s marketers to avoid getting caught up in the now-outdated metric.

Instead, he urges digital marketers to start critiquing their online marketing campaigns based on their impression-to-conversion activity or view-though-metrics; not click-based-conversions.

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It’s a very good article and it will definitely make you think your current marketing strategy with search and display advertising campaigns.

Please visit Search Engine Land for the full article.

Source:: SearchEngingeLand.com